A TV AND SOCIAL MEDIA CAMPAIGN FOR QUICK, CREATED TO LAUNCH THE NEW CLASSIQ BOX. I CONTRIBUTED TO THE CREATIVE PITCH BY DEVELOPING CAMPAIGN TERRITORIES, THEN LED THE DEVELOPMENT OF THE SELECTED CONCEPT AND MANAGED THE MOTION DESIGN PRODUCTION FROM STORYBOARD TO FINAL DELIVERY. BUILT AROUND THE IDEA “LES YEUX AUSSI GROS QUE LE VENTRE” (“EYES BIGGER THAN YOUR APPETITE”), THE CAMPAIGN PLAYS WITH THE CONTRAST BETWEEN THE GENEROUS OFFER AND ITS ACCESSIBLE PRICE. INSPIRED BY THE VISUAL LANGUAGE OF “BIG EYES”, THE CONCEPT WAS BROUGHT TO LIFE THROUGH CHARACTERS WITH EXAGGERATED, OVERSIZED EYES, VISUALLY REFLECTING BOTH THEIR APPETITE AND THEIR EXCITEMENT AT THE VALUE OF THE MENU. THE CAMPAIGN COMBINED MOTION DESIGN, AI-GENERATED FOOTAGE AND LIVE-ACTION ACTING ACROSS PAID SOCIAL AND TV FORMATS, CREATING A PLAYFUL AND DISTINCTIVE VISUAL IDENTITY FOR THE LAUNCH.