FOR THREE YEARS, I LED THE CREATIVE DIRECTION AND PROJECT MANAGEMENT FOR KIABI, ONE OF THE AGENCY’S LARGEST ACCOUNTS. I DEVELOPED CREATIVE CONCEPTS AND STORYBOARDS FOR A HIGH VOLUME OF PERFORMANCE-DRIVEN SOCIAL CONTENT, WORKING WITHIN KIABI’S VISUAL IDENTITY AND MAKING THE MOST OF EXISTING PHOTO, VIDEO AND BRAND ASSETS. THE WORK SPANNED A WIDE RANGE OF CAMPAIGNS, PRODUCTS AND COMMERCIAL OBJECTIVES ; FROM PRODUCT-FOCUSED CONTENT AND SALES CAMPAIGNS TO COLLECTION HIGHLIGHTS, BRAND COMMUNICATIONS, APP AND LOYALTY PROGRAMME ACTIVATIONS, AND LAUNCHES FOR NEW KIABI BRANDS SUCH AS BEEBS OR KITCHOUN. THE ROLE COMBINED CREATIVE DEVELOPMENT, STORYBOARD DIRECTION, PRODUCTION FOLLOW-UP AND ONGOING CLIENT MANAGEMENT, WITH A STRONG FOCUS ON ADAPTING CREATIVE CONCEPTS TO DIFFERENT BRIEFS WHILE MAINTAINING CONSISTENCY WITH THE BRAND’S IDENTITY AND PERFORMANCE OBJECTIVES.