A SOCIAL-FIRST CONTENT CAMPAIGN FOR ELIA LINGERIE, A BRAND SPECIALISING IN PERIOD UNDERWEAR, COMBINING MOTION DESIGN AND ILLUSTRATION TO CREATE INFORMATIVE AND ENTERTAINING CONTENT AROUND THE BRAND, ITS PRODUCTS AND ITS STORY. THE PROJECT OFFERED A HIGH DEGREE OF CREATIVE FREEDOM, ALLOWING FOR A DISTINCTIVE AND FEMININE VISUAL DIRECTION INSPIRED BY NATURE. THE CONCEPTS EXPLORED PLAYFUL COLLAGE TECHNIQUES, ILLUSTRATION AND GRAPHIC COMPOSITIONS TO BUILD A WARM AND ENGAGING VISUAL UNIVERSE AROUND THE BRAND. I MANAGED THE PROJECTS END-TO-END, FROM SCRIPTWRITING AND DETAILED STORYBOARDS TO VOICE-OVER PRODUCTION, POST-PRODUCTION SUPERVISION AND FINAL DELIVERY.