PERFORMANCE-DRIVEN SNACK CONTENT FOR COURIR’S KEY COMMERCIAL MOMENTS, SHORT-FORM MOTION VIDEOS CREATED FROM PRODUCT PACKSHOTS AND EXISTING VIDEO ASSETS. THE CREATIVE DIRECTION WAS BOLD, COLOURFUL AND FASHION-LED, WITH AN ENERGETIC AND DYNAMIC VISUAL LANGUAGE. THE PROJECTS WERE DEVELOPED BEFORE AI BECAME PART OF OUR CREATIVE PRODUCTION WORKFLOW, RELYING ENTIRELY ON TRADITIONAL MOTION DESIGN TECHNIQUES