PERFORMANCE-DRIVEN MOTION CONTENT FOR CELIO’S KEY COMMERCIAL MOMENTS AND COLLECTIONS, CREATED FROM BRAND’S EXISTING ASSETS AND VISUAL IDENTITY. WE FIRST DEVELOPED A CREATIVE DIRECTION THAT ESTABLISHED THE VISUAL LANGUAGE FOR THE CONTENT, WHICH WAS THEN CONSISTENTLY APPLIED ACROSS REGULAR SHORT-FORM PRODUCTIONS THROUGHOUT THE YEAR. WORKING PRIMARILY FROM PRODUCT PACKSHOTS, THE CREATIVE APPROACH FOCUSED ON SIMPLE, MINIMAL AND HIGHLY VISUAL CONCEPTS, KEEPING THE PRODUCT AT THE CENTRE WHILE INTRODUCING PLAYFUL AND ENGAGING CREATIVE IDEAS. THE CONTENT WAS ALSO ADAPTED FOR MULTIPLE INTERNATIONAL MARKETS.